Post by account_disabled on Apr 30, 2024 4:16:29 GMT
The word “trust” is one of the most commonly used buzzwords in the marketing space this year for many good reasons. Between data breaches, GDPR rollout, and fake accounts popping up everywhere, it’s never been more important to build brand trust than now. This is especially true when positioning a brand online. That’s because it’s the first place consumers go to decide if they want to buy. What we’re now living in is called the “trust economy.” An economy where the sharing of knowledge and information can buy brand trust and value. According to TechCrunch, “trust is quickly becoming the global — and most-valued — currency of modern time.” What this means for businesses is this, the value you offer your customers must be meaningful on a human level.
Build Brand Trust: Make Valuable Content a Priority A great way to build brand trust online and on social media is through your content marketing. When considering content in this trust economy, the value lies with high-quality content which speaks directly to your target audience. Intelligent, thoughtful, and compelling content is worth its weight in gold for your brand, and your brand trust. But, only if Hotel Email List you know how to execute it. This is especially true for enterprise content marketers. They face unique challenges such as scaling, integration, globalization, content governance, and communication across all areas of their organization. According to a study from Content Marketing Institute, only 22 percent of enterprise marketers said their organizations were effective at content marketing last year. That’s down from 28 percent the previous year. Valuable content must be a priority if you want your business to succeed in the trust economy.
Let’s outline five reasons why. Valuable Content Builds Credibility Sharing content helps us connect with each other, which helps us engage with one another. By engaging, we are building relationships, which in turn builds brand trust. If you’ve been paying attention to the shift in buying habits lately, you know trust is money in the bank. When people trust you, they hold you to a higher standard. Because of this, they’ll spread the word about your product or service to their friends, family, colleagues, and social audience. For example, let’s say a company you follow posts a blog about an issue or pain point you’ve been grappling with. And they provide a simple, tactical solution to solve your pain point. Seeing the post demonstrates to you that they “get it.” And, they get YOU.