Post by bonnasuttadhar225588 on Feb 15, 2024 10:03:24 GMT
According to Sustainable Brands (SB), brands must work to create products and services that address environmental impact without compromising the consumer experience, in addition to helping them understand that quality and style are not forgotten, when choosing more sustainable products . Adopting a more responsible awareness regarding how we acquire is possible through sustainability influencers. We are talking about all those leaders in different industries who have the ability to influence other people and guide their purchasing decisions. The role of sustainability influencers Earlier this year, a tipping point was reached for mass adoption of electric vehicles (EVs) according to Bloomberg , which had a threshold of 5%. This change reflects a great step in the advancement of an industry that for years has been designing a consumer base that opts for more environmentally friendly cars. In large part, this transformation responds to the new needs of the zeitgeist, as there are more users concerned about the impacts of their actions and more aware of their power to mitigate global warming, but it is also because leaders In the automotive industry, they adopted as their goal a transition to cleaner transportation, away from fossil fuels. Specifically, today—and this will become increasingly common—people who want to purchase an EV can do so at multiple prices, in multiple styles, and without sacrificing form and function.
The message left by leaders in the automotive industry The rise of EVs is not only good news for the planet, it provides important lessons about what it takes to influence consumer behavior and the role played by the entire value chain, from manufacturers to end users. , to move the needle towards mass adoption of more sustainable products. The above is particularly relevant if we Western Sahara Email List consider that urbanization has already exerted intense pressure on cities—in less than 30 years, almost two-thirds of the world's population will live in urban areas. decisions-responsible-influencers With this in mind, brands have a great responsibility to meet current and future demands in spaces, designing and developing products that address environmental impact without compromising consumer experience. The Corporate Social Responsibility of influencers So, how to convey the commitment to sustainability? Companies have the power to influence different influential players in industries. Kohler, the world's leading brand in kitchen and bathroom design, is a clear example of this. Kohler influencers include architects and designers, who reach many other end consumers.
Understanding this, Kohler has initiated an education and advocacy program called Design Responsibility , in which leaders meet regularly with designers to better understand changing consumer expectations and how these demands can be met. Some actions that can help drive sustainability influencers in brands' efforts may include the following actions: a) Label products with validated environmental claims . Manufacturers can use Environmental Product Declaration (EPD) labels to show how a product was made, what materials it contains, and where the materials come from; and labels to report ingredients and implement a simple color-coding system to mark chemicals of interest. b) Offer a diversity of sustainable options . The greenest products should be for everyone, not just a privileged few. Corporations must ensure that people on a tight budget have quality options to choose from. c) Use inclusive language and images . The language of sustainability is complex and can be alienating, with many words having different meanings to different people. Encourage sustainability efforts While sustainability experts may have a deep understanding of the complexities of how and why a certain product is better for the environment, the average consumer may not.